This session will introduce engineers and scientists to business information resources that will help you understand the commercial potential for your ideas, how to find partners, and sources for financial support.  We will use realistic examples and hands-on exercises with key resources to demonstrate how to match your ideas and discoveries with the opportunities and realities of the marketplace.

If you're specifically interested in biotechnology, a companion session; Biotech business information for engineers and scientists will feature resources and examples that are geared for the life sciences business sector, offered Wednesday, January 11, 11 am.